Background

Before the Corinthians deal, Aposta Ganha had been slowly, 🗝 but steadily, expanding its customer base and geographical reach. Founded in 2024, it had established a strong foothold in the 🗝 Brazilian sports betting market through its innovative products and aggressive marketing tactics. However, the company's executives realized that further growth 🗝 required a bolder, more disruptive approach. They identified sponsorship as a key drivers of brand growth and decided to pivot 🗝 their marketing strategy towards bigger, more high-profile partnerships.

Implementation

Aposta Ganha's first major move was to engage Jorge Nicola, a prominent sports 🗝 marketing executive with extensive experience in brokering high-profile sponsorship deals. He proved instrumental in facilitating discussions with Corinthians and other 🗝 top-tier Brazilian clubs. The planning process involved months of negotiations, market research, and due diligence on both parties. The significant 🗝 investment in this partnership demonstrated the company's resolve to raise its profile and compete with well-established rivals.