“Our business model provides a central public repository of data points 3️⃣ that simplifies formerly unstructured data in the igaming ecosystem of slots, game studios and online casinos for our customers, who 3️⃣ are slot players, operators and developers, into structured data that can allow businesses to make more informed decisions in product 3️⃣ development and business road-maps on a geographical or market-based basis.

“We are therefore delighted to roll-out the latest version of our 3️⃣ SlotRank tool,” continued Klasson. “SlotRank is our ranking algorithm that enables all our customers to ascertain how a particular slot 3️⃣ game is performing in real-time.

“Data is collected by analysing online casinos lobbies and map various data points of all free 3️⃣ publicly available slot games. We apply the SlotRank metric to each game based on its average lobby position data together 3️⃣ with a casino weight parameter based on market location. The more popular the casino, the more weight to the games 3️⃣ that are displayed in good positions. SlotRank is calculated for each geographical region that we cover, which is 23 different 3️⃣ regions as of this date.”

Klasson stressed that data is “fundamental” to any decision making in the digital casino space, “both 3️⃣ at the operator, affiliate and developer level.”